It’s a fashion announcement that all stylish South Africans have been waiting for. Finally, River Island will be opening its doors on Friday 25th July 2014 in the newly revamped Rosebank Mall. River Island is a London-based, high street fashion brand known for its stylish and accessible fashion and the unique touches they bring to their collections. With nearly 300 stores across the UK, Ireland and internationally throughout Asia, the Middle East, Europe this cult fashion brand is hitting Mzansi this month! WEEKEND ACTIVATIONS: Join River Island on the weekend of the 25th July and be the first to shop the latest trends, take advantage of in-store activations and enjoy the DJ! Get your nails done and share a glass of Pimm’s to celebrate! SELFIE COMPETITION: Shoppers can take a selfie in the fitting room wearing their favourite new River Island ensemble, upload their pic on Instagram using #RISouthAfrica before 7pm on Sunday the 27th July to stand a chance to win! The most fabulous girl and one stylish guy will stand a chance to win a R3000 River Island voucher each. NEW STORES: Fashionistas not in Jozi can look forward to store openings in Brooklyn, Pretoria in October, Gateway at the end of November and Canal Walk in the first week of December. Watch this space for further store rollouts and brand news coming soon. Visitors to the new store can use their Edgars Thank U Store Card holders can shop on account with six months interest free credit, while earning Thank U points to spend.